Yosef Solomon - Social Media Consultant | Brand Strategist

Engaging Your Audience Through Authentic Branding

By Yosef Solomon | Published: 2010/03/10

The key to building and keeping your audience happy is through engagement. Yes, the word “engage” may have lost its luster based on over use in Social Media rhetoric, but it is essential when trying to grow your brand. By involving our audience in varying facets of our business, we are being transparent and allowing them to see the authenticity of our brand. We’ve noticed more and more larger brands tap into their authenticity and reach out to their loyal following.
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Posted in Uncategorized | Tagged audience engagement, brand loyalty, transperency | Leave a comment

Importance of Trendspotting in Social Media

By Yosef Solomon | Published: 2010/03/08

Finding the next big thing in Social Media is no easy task. Companies are spending millions and millions of dollars on Social Media in the hopes of capitalizing on trends, strategies and popular memes. The advantage we have as Generation Y’ers is the ability to make or break the trends. The power we have in online media is unmatched by any other demographic. That being said, we must look at ways to capitalize off of this reality. But how?
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Posted in Social Media | Tagged generation y, Social Media, trendspotting | 1 Comment

How I Juggle Multiple Projects

By Yosef Solomon | Published: 2010/03/03

The biggest challenge for me over the past few months has been juggling multiple projects at a time. Whether it’s just an idea or an actual investment, I find myself struggling with balancing my time and dedication. Most of these projects are small, but sophisticated and have the potential to really take off. However, in order for me to allow these projects to grow and flourish, I feel like I should be more strict with my time and money.
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Posted in Creative Theories | Leave a comment

Should You Go Back To School?

By Yosef Solomon | Published: 2010/03/02

In today’s economy, a lot of new graduates are debating on whether they should go back to school. Jobs are definitely harder to come by these days and some believe that after a few years the market should pick back up. I too have contemplated going back to school for my Master’s, but since my career continues to progress, I’ve decided to hold off on it. In the grand scheme of things, now is a great time for new grads struggling with job placement to go back to school. Not only will they be able to hold off paying back loans, but also situate themselves for opportunities, now and in the future.
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Through The Marketing Lens: The Social Experience of Today’s News

By Yosef Solomon | Published: 2010/03/01

For those of you who are like me and enjoy being the news source for all your co-workers, friends and family, then this article is definitely for you. In the last few years we’ve experienced a shift in how we get our daily news. We can all agree that the newspaper medium is quickly phasing out and digital news will continue to dominate.
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Posted in Creative Theories | 1 Comment

The 4 Most Important Elements of Social Media Marketing

By Yosef Solomon | Published: 2010/02/25

When looking at Social Media Marketing, it is sometimes difficult to identify the major elements that can benefit your company. Some automatically think Twitter and Facebook optimization are the keys to successful marketing tactics, but I look at them more as tools. Social Media Marketing encompasses a wealth of different approaches, strategies, and techniques that can work for different companies. In building a successful strategy, we must first look at the 4 important elements of Social Media Marketing and figure out how to implement them.
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Posted in Social Media | Tagged important, marketing, Social Media | 4 Comments

Personal Branding in Social Media: Our Advantage

By Yosef Solomon | Published: 2010/02/24

The major problem Generation Y is facing right now is job placement. We currently have the highest unemployment rate out of any other demographic in America. We’ve even been nicknamed the “Lost Generation.” Why is this happening? Some argue that the job market is so competitive right now that it is near impossible for new graduates without any experience to find a job. Others believe that there aren’t any jobs out there, for the growing number of adults entering the workforce. Each are valid arguments, but shouldn’t be excuses for not finding jobs.
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Posted in Social Media | 1 Comment

Social Media: Quality Over Quantity

By Yosef Solomon | Published: 2010/02/23

One concept that grabbed my attention yesterday at a breakout session during Gravity Summit was the idea of quality over quantity in Social Media. Often times, we as social media professionals get hung up on the numbers. The amount of followers or fans can often be the metrics of success in Social Media valuations. But they shouldn’t be the only measure. Yes, the amount of followers and fans can give you insight into who’s listening and interacting with your brand, but in order to improve and grow you need to dig deeper.
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Posted in Social Media | Tagged important, quality, quantity, Social Media | 3 Comments

Gravity Summit 2010

By Yosef Solomon | Published: 2010/02/22

Gravity Summit 2010 is finally here and will be taking place today at UCLA. Focused on “bridging the gap between Social Media Marketing tools and the business community, Gravity Summit provides business owners, marketing professionals and executives “actionable knowledge that will have an impact on their marketing objectives.” Sponsored by Mazda, Mashable, LA Clippers and a handful of other companies, the Gravity Summit will feature talks from executives and social media veterans.
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Posted in Events | Tagged gravity summit, Social Media, ucla | 1 Comment

Social Media Consultant | Branding Strategist | SEO Specialist

Engaging Your Audience Through Authentic Branding

How I Juggle Multiple Projects

Should You Go Back To School?

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