Brand reputation is becoming harder and harder to manage on a daily basis. With so many different avenues of communication online, consumers and prospective clients are learning about your brand without your awareness. Social Media Monitoring is a great way to start controlling your brands message. I’ve listed 7 free social media monitoring tools below, that are helpful in managing your online brand.
Read More
In The News
Work
Social Networking
Linkedin
Twitter
Facebook
Social Media Work
Manolith
Twirlit
Kidglue
Real TV Addict
Strategic Marketing in Haiti Aftermath
The Harvard Business Review recently published an interesting article on the earthquake in Haiti and how charities were able to raise $560 Million dollars in only 17 days. HBR makes the claim that hundreds of thousands of people day everyday, due to disease, wars and other horrific circumstances, yet charities fighting against these problems make nowhere near as much as Haiti. The main point HBR emphasized in the article was that “The reason people are giving so much money to Haiti is simple: They are hearing about it.” He goes on to say that the media is publicizing the disaster so much that it would cost ” many tens, if not hundreds, of millions of dollars” in marketing funds.
Read More »