Strategic Marketing in Haiti Aftermath

The Harvard Business Review recently published an interesting article on the earthquake in Haiti and how charities were able to raise $560 Million dollars in only 17 days. HBR makes the claim that hundreds of thousands of people day everyday, due to disease, wars and other horrific circumstances, yet charities fighting against these problems make nowhere near as much as Haiti. The main point HBR emphasized in the article was that “The reason people are giving so much money to Haiti is simple: They are hearing about it.” He goes on to say that the media is publicizing the disaster so much that it would cost ” many tens, if not hundreds, of millions of dollars” in marketing funds.
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7 Free Social Media Monitoring Tools You Need

Brand reputation is becoming harder and harder to manage on a daily basis. With so many different avenues of communication online, consumers and prospective clients are learning about your brand without your awareness. Social Media Monitoring is a great way to start controlling your brands message. I’ve listed 7 free social media monitoring tools below, that are helpful in managing your online brand.
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How Small Businesses Can Utilize Social Media

The key to knowing your customer and understanding their consuming habits, is finding out who is influencing their decisions. By utilizing social media and the real-time web, small businesses are now able to monitor and seek those influential factors that draw new customers. Optimizing your company on sites like Yelp, Twitter, Facebook and Google are an important in building your brand. By tapping into popular social networks, your company will be able to achieve it’s own identity and draw in prospective clients interested in your products.
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Social Media Detective: When Internet Gansters Tweet

Yesterday, I read an interesting story on MSNBC about “gang members” and their use of social networks. The article talked about how gang members are linking themselves to their crimes by tweeting and commenting on their illegal activities. Law enforcement officials are utilizing this information to identify more gang affiliated members and organizations.
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The Magic Of An Unsolicited Message

Editor’s Note: In this post I discuss the importance of an “Unsolicited Message” and how effective it can be in pursuing your goals. I refer to message throughout the post, but I want to be clear in that I’m referring to those strictly online (i.e. email, Facebook, Twitter etc…).
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From 2010 Till: A New Chapter

I know I’m a little late with the new year post, but January was a pretty busy month for me. From CES in Vegas to my week long trip in Ethiopia, I was barley home. In any case, I’m excited for the future and what lies ahead. That sounds pretty cliche, but I feel like I’ll be embarking on a new chapter in my life and am confident in what I will accomplish.
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Who Is Yosef Solomon?

yosef-solomon-pro-web
Graduating from the University of Washington at the age of 21, Yosef Solomon was eager to infuse his creativity and ideas into the world of digital media. Starting as a video production intern at Eyeplay Inc., Yosef was poised to learn the intricate dynamics of commercial and web media. After 3 months of studying video production and advertising he became a contract production assistant. Working on larger budget commercials, Yosef was able to learn and understand the science of video production from the set to post.
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