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Author Archives: Yosef Solomon
Cool Idea: Inventing Your Job
ShareYesterday, I was reading an interesting article in Forbes about “Inventing Your Next Job” and taking back control of your job search. In the article, writer Jerome Young, explains how finding a job in this economy is becoming more and more difficult. However, his answer to this dilemma is what sparked my interest. He talked [...]
Engaging Your Audience Through Authentic Branding
ShareThe key to building and keeping your audience happy is through engagement. By involving our audience in varying facets of our business, we are being transparent and allowing them to see the authenticity of our brand. We’ve noticed more and more larger brands tap into their authenticity and reach out to their loyal following.
Importance of Trendspotting in Social Media
ShareFinding the next big thing in Social Media is no easy task. Companies are spending millions and millions of dollars on Social Media in the hopes of capitalizing on trends, strategies and popular memes. The advantage we have as Generation Y’ers is the ability to make or break the trends. The power we have in [...]
The “Socialization” of Online Advertising
ShareIn the past year, we’ve seen a handful of companies embrace Social Media with their online advertising efforts and integrate new strategies into their campaigns. For instance, Coca-cola decided to input their twitter feed. The ad displays up to the second tweets about the brand/event.
Posted in Social Media Leave a comment
How I Juggle Multiple Projects
ShareThe biggest challenge for me over the past few months has been juggling multiple projects at a time. Whether it’s just an idea or an actual investment, I find myself struggling with balancing my time and dedication. Most of these projects are small, but sophisticated and have the potential to really take off. However, in [...]
Posted in Creative Theories Leave a comment
Should You Go Back To School?
ShareIn today’s economy, a lot of new graduates are debating on whether they should go back to school. Jobs are definitely harder to come by these days and some believe that after a few years the market should pick back up. I too have contemplated going back to school for my Master’s, but since my [...]
Posted in Yosef Leave a comment
Through The Marketing Lens: The Social Experience of Today’s News
ShareFor those of you who are like me and enjoy being the news source for all your co-workers, friends and family, then this article is definitely for you. In the last few years we’ve experienced a shift in how we get our daily news. We can all agree that the newspaper medium is quickly phasing [...]
Posted in Creative Theories 1 Comment
The 4 Most Important Elements of Social Media Marketing
ShareWhen looking at Social Media Marketing, it is sometimes difficult to identify the major elements that can benefit your company. Some automatically think Twitter and Facebook optimization are the keys to successful marketing tactics, but I look at them more as tools. Social Media Marketing encompasses a wealth of different approaches, strategies, and techniques that [...]
Personal Branding in Social Media: Our Advantage
ShareThe major problem Generation Y is facing right now is job placement. We currently have the highest unemployment rate out of any other demographic in America. We’ve even been nicknamed the “
Posted in Social Media 1 Comment
Learning How To Navigate Through The Interwebs