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Blog Archives
13
Dec
Dec
02
Dec
Dec
The Future of Digital Branding
In a recent article published by the Harvard Business Review entitled: “Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places” author David C. Edelman describes the process of digital branding and the current evolution that is taking place. It has become cliche to say that the future is in the [...]
08
Oct
Oct
Increase Brand Visibility Through Cultural Motivation
Every company in the world holds one commonality with one another. Culture. It doesn’t matter if you run a custodial contracting company or ad agency, company culture is prevalent in both.
28
Sep
Sep
Is Being Successful Really As Hard As It Sounds?
Before I start on why being successful isn’t as hard as everyone thinks, I’d like to clearly define the meaning of success. According to Dictionary.com Success is: the attainment of wealth, position, honors, or the like.
13
Sep
Sep
The Art of Personal Branding: What Would Kanye West Do?
Kanye West has always been honest and truthful about what he feels and is never afraid to voice his feelings. This has allowed him to connect with his fans on deeper level while making them understand who he really is. The art of personal branding is being authentic in everything you create and making sure your following knows that.
10
Sep
Sep
Branded Entertainment For Professionals
What is Branded Entertainment? According to Daymix.com “Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand’s marketing strategy.” That sounds a little confusing. Why don’t we look at this term through some real world case studies?
31
Aug
Aug
What is Bespoke Branding and Why Can it Benefit Your Brand?
I believe in highly customized campaigns that integrate brand missions and perspectives. By sticking to the overall message of one’s brand, we are effectively demonstrating the true essence of that brand’s identity.
23
Aug
Aug
Start With “Y”
Editors Note: I hope you enjoy reading this as much as I enjoyed writing it. The concept of “Starting with Why” has become my new mantra and allows me to clear my “intellectual window” when things get foggy.
19
Aug
Aug
Why Gilt Groupe and Virgin America Are Changing The Game
Exceptional service, affordability and a genuinely good product. It’s rare to see this type of combination in today’s market. Most companies are either cutting costs to be competitive in their market or charging ridiculous amounts to stay afloat.
14
Jul
Jul
Brilliance: The Pros and Cons List
Decision making is one of toughest obstacles many of us experience in life. Whether it’s your next job, dwelling, love or restaurant, all of us are faced with decisions everyday. Some are definitely more important than others and thus, should be treated as such. For those more important decisions, I look to the classic, yet [...]
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