If you haven’t heard of Quirky before, let me introduce you to one of the most dynamic and creative companies out there. There approach to product development is pretty unique in that they take a crowd sourced approach in inventing new products.
For many of us, Google+ was a cool new alternative to Facebook, with features like “Circles” and “Hangouts,” it became the cool kid on the block once again.
In its simplest terms, Klout.com is the the first ever “street cred” authoritarian online. Using social network activity on sites like Twitter and Facebook, Klout acts as a barometer, granting users a “Klout Score” based on their own algorithm. There are a lot more features, but that is the gist of the site. Check out [...]
The concept of Guerrilla Marketing has always been of interest to me. To be able to spread an idea or message through creative expressions in everyday life is simply amazing. After doing some thorough research online, I still haven’t found any obvious patterns. The only commonalities I’ve seen through various Guerrilla Marketing tactics is the [...]
It’s been a while since I’ve last updated this blog. I don’t like to make excuses, but I’ve been fairly busy with a handful of projects that will soon reveal themselves to the world. All I can say is that 2011 has definitely been an exciting year. From getting funding for my first startup project [...]
In a recent article published by the Harvard Business Review entitled: “Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places” author David C. Edelman describes the process of digital branding and the current evolution that is taking place. It has become cliche to say that the future is in the [...]
Every company in the world holds one commonality with one another. Culture. It doesn’t matter if you run a custodial contracting company or ad agency, company culture is prevalent in both.
Before I start on why being successful isn’t as hard as everyone thinks, I’d like to clearly define the meaning of success. According to Dictionary.com Success is: the attainment of wealth, position, honors, or the like.
Kanye West has always been honest and truthful about what he feels and is never afraid to voice his feelings. This has allowed him to connect with his fans on deeper level while making them understand who he really is. The art of personal branding is being authentic in everything you create and making sure your following knows that.
What is Branded Entertainment? According to Daymix.com “Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand’s marketing strategy.” That sounds a little confusing. Why don’t we look at this term through some real world case studies?
"Rise to the Top"
