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Category Archives: Creative Theories
Cool Idea: Inventing Your Job
ShareYesterday, I was reading an interesting article in Forbes about “Inventing Your Next Job” and taking back control of your job search. In the article, writer Jerome Young, explains how finding a job in this economy is becoming more and more difficult. However, his answer to this dilemma is what sparked my interest. He talked [...]
Engaging Your Audience Through Authentic Branding
ShareThe key to building and keeping your audience happy is through engagement. By involving our audience in varying facets of our business, we are being transparent and allowing them to see the authenticity of our brand. We’ve noticed more and more larger brands tap into their authenticity and reach out to their loyal following.
How I Juggle Multiple Projects
ShareThe biggest challenge for me over the past few months has been juggling multiple projects at a time. Whether it’s just an idea or an actual investment, I find myself struggling with balancing my time and dedication. Most of these projects are small, but sophisticated and have the potential to really take off. However, in [...]
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Through The Marketing Lens: The Social Experience of Today’s News
ShareFor those of you who are like me and enjoy being the news source for all your co-workers, friends and family, then this article is definitely for you. In the last few years we’ve experienced a shift in how we get our daily news. We can all agree that the newspaper medium is quickly phasing [...]
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How “Generation Y” Can Overcome Unemployment
ShareAs unemployment continues to rise for Genereation Y, the question of “what’s next” seems to be on everyone’s mind. Although it can be extremely tough at times, the jobs we are looking for actually exist and it’s in our power to secure them. The news often reports the negative about how bad the economy is [...]
Strategic Marketing in Haiti Aftermath
ShareThe Harvard Business Review recently published an interesting article on the earthquake in Haiti and how charities were able to raise $560 Million dollars in only 17 days. HBR makes the claim that hundreds of thousands of people day everyday, due to disease, wars and other horrific circumstances, yet charities fighting against these problems make [...]
Learning How To Navigate Through The Interwebs