The future is actually here and LinkedIn is probably the #1 site recruiters visit to find potential employees. Many call it the Facebook of professional networking and an asset to any employee, employer, CEO, Founder etc… LinkedIn can honestly be used for anything from recruiting to finding out the hottest trends in your industry. With [...]
Growing up I always associated reading with school. It was “uncool” to read if it wasn’t for a class project or a popular magazine. I’m not sure if this connotation still applies, but judging by the popularity of the libraries and bookstores, I’d say it still does. So how do we make reading more appealing [...]
Does Social Media convert to a higher ROI? Social Media Marketing consultants get this questions all the time. The answer ultimately depends on your campaign and strategies, but for the most part, yes! A couple days ago I talked about the importance of brand loyalty and it’s potential to increase ROI for any company. Well, [...]
Finding the next big thing in Social Media is no easy task. Companies are spending millions and millions of dollars on Social Media in the hopes of capitalizing on trends, strategies and popular memes. The advantage we have as Generation Y’ers is the ability to make or break the trends. The power we have in [...]
In the past year, we’ve seen a handful of companies embrace Social Media with their online advertising efforts and integrate new strategies into their campaigns. For instance, Coca-cola decided to input their twitter feed. The ad displays up to the second tweets about the brand/event.
When looking at Social Media Marketing, it is sometimes difficult to identify the major elements that can benefit your company. Some automatically think Twitter and Facebook optimization are the keys to successful marketing tactics, but I look at them more as tools. Social Media Marketing encompasses a wealth of different approaches, strategies, and techniques that [...]
The major problem Generation Y is facing right now is job placement. We currently have the highest unemployment rate out of any other demographic in America. We’ve even been nicknamed the “
One concept that grabbed my attention yesterday at a breakout session during Gravity Summit was the idea of quality over quantity in Social Media. Often times, we as social media professionals get hung up on the numbers. The amount of followers or fans can often be the metrics of success in Social Media valuations. But [...]
Depending on your initial goals, social media success can be based on a number of different areas and outcomes. For small businesses, one might look to a site like Yelp and work towards higher ratings and reviews. For larger corporations like Nordstrom, some may find success in customer satisfaction. Either way quantifying social media success [...]
As you all know, social media continues to break all the traditional rules in marketing and emphasizes the importance of brands interacting with their consumers. Larger companies, such as Mazda, understand that most of their demographic is young, internet savvy and find most of their news on sites like Digg. If this is the case, [...]
