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Category Archives: Social Media
The “Socialization” of Online Advertising
ShareIn the past year, we’ve seen a handful of companies embrace Social Media with their online advertising efforts and integrate new strategies into their campaigns. For instance, Coca-cola decided to input their twitter feed. The ad displays up to the second tweets about the brand/event.
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The 4 Most Important Elements of Social Media Marketing
ShareWhen looking at Social Media Marketing, it is sometimes difficult to identify the major elements that can benefit your company. Some automatically think Twitter and Facebook optimization are the keys to successful marketing tactics, but I look at them more as tools. Social Media Marketing encompasses a wealth of different approaches, strategies, and techniques that [...]
Personal Branding in Social Media: Our Advantage
ShareThe major problem Generation Y is facing right now is job placement. We currently have the highest unemployment rate out of any other demographic in America. We’ve even been nicknamed the “
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Social Media: Quality Over Quantity
ShareOne concept that grabbed my attention yesterday at a breakout session during Gravity Summit was the idea of quality over quantity in Social Media. Often times, we as social media professionals get hung up on the numbers. The amount of followers or fans can often be the metrics of success in Social Media valuations. But [...]
4 Ways To Quantify Social Media Success?
ShareDepending on your initial goals, social media success can be based on a number of different areas and outcomes. For small businesses, one might look to a site like Yelp and work towards higher ratings and reviews. For larger corporations like Nordstrom, some may find success in customer satisfaction. Either way quantifying social media success [...]
Is Social Media Phasing Out Traditional Marketing?
ShareAs you all know, social media continues to break all the traditional rules in marketing and emphasizes the importance of brands interacting with their consumers. Larger companies, such as Mazda, understand that most of their demographic is young, internet savvy and find most of their news on sites like Digg. If this is the case, [...]
6 Noteworthy Social Event Sites
ShareWhether you’re an event planner, social media guru or freelance professional, each of these sites can give you the low-down on what’s happening in your industry. From free expo’s to $9,000 conferences, the following list is a great resource for anyone interested in social networking events.
Seth Godin Speaks
Last Thursday, I was fortunate enough to attend a lecture with best-selling author and circuit speaker Seth Godin
The Takeover: How Social Media Changed Hip-Hop
ShareAs Hip-hop artists continues to embrace social networks via Twitter, Myspace, Facebook etc… we are seeing its effect on the entire industry. Whether you’ve witnessed Twitter ignited beefs or are entertained by their $50,000 video game battles, Hip-hop artists and social networks have established extremely lucrative relationships. Agents, managers, producers, and publicists are investing a [...]
Importance of Trendspotting in Social Media