After reading a few excerpts from Seth Godin’s best-selling book “Permission Marketing” I was interested in his point about Mass Media being dead and Niche Media taking its place. He notes that in the past 30 years media content has grown exponentially and the World Wide Web has become a defining factor. People are no [...]
When looking at Social Media Marketing, it is sometimes difficult to identify the major elements that can benefit your company. Some automatically think Twitter and Facebook optimization are the keys to successful marketing tactics, but I look at them more as tools. Social Media Marketing encompasses a wealth of different approaches, strategies, and techniques that [...]
The Harvard Business Review recently published an interesting article on the earthquake in Haiti and how charities were able to raise $560 Million dollars in only 17 days. HBR makes the claim that hundreds of thousands of people day everyday, due to disease, wars and other horrific circumstances, yet charities fighting against these problems make [...]
"Rise to the Top"
