Tag Archives: ROI

17
Mar

Brand Loyalty Equals Higher ROI

Does Social Media convert to a higher ROI? Social Media Marketing consultants get this questions all the time. The answer ultimately depends on your campaign and strategies, but for the most part, yes! A couple days ago I talked about the importance of brand loyalty and it’s potential to increase ROI for any company. Well, [...]

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19
Feb

4 Ways To Quantify Social Media Success?

Depending on your initial goals, social media success can be based on a number of different areas and outcomes. For small businesses, one might look to a site like Yelp and work towards higher ratings and reviews. For larger corporations like Nordstrom, some may find success in customer satisfaction. Either way quantifying social media success [...]

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