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Tag Archives: Social Media
Importance of Trendspotting in Social Media
ShareFinding the next big thing in Social Media is no easy task. Companies are spending millions and millions of dollars on Social Media in the hopes of capitalizing on trends, strategies and popular memes. The advantage we have as Generation Y’ers is the ability to make or break the trends. The power we have in [...]
The 4 Most Important Elements of Social Media Marketing
ShareWhen looking at Social Media Marketing, it is sometimes difficult to identify the major elements that can benefit your company. Some automatically think Twitter and Facebook optimization are the keys to successful marketing tactics, but I look at them more as tools. Social Media Marketing encompasses a wealth of different approaches, strategies, and techniques that [...]
Social Media: Quality Over Quantity
ShareOne concept that grabbed my attention yesterday at a breakout session during Gravity Summit was the idea of quality over quantity in Social Media. Often times, we as social media professionals get hung up on the numbers. The amount of followers or fans can often be the metrics of success in Social Media valuations. But [...]
Gravity Summit 2010
ShareGravity Summit 2010 is finally here and will be taking place today at UCLA. Focused on “bridging the gap between Social Media Marketing tools and the business community, Gravity Summit provides business owners, marketing professionals and executives “actionable knowledge that will have an impact on their marketing objectives.” Sponsored by Mazda, Mashable, LA Clippers and [...]
4 Ways To Quantify Social Media Success?
ShareDepending on your initial goals, social media success can be based on a number of different areas and outcomes. For small businesses, one might look to a site like Yelp and work towards higher ratings and reviews. For larger corporations like Nordstrom, some may find success in customer satisfaction. Either way quantifying social media success [...]
Is Social Media Phasing Out Traditional Marketing?
ShareAs you all know, social media continues to break all the traditional rules in marketing and emphasizes the importance of brands interacting with their consumers. Larger companies, such as Mazda, understand that most of their demographic is young, internet savvy and find most of their news on sites like Digg. If this is the case, [...]
Seth Godin Speaks
Last Thursday, I was fortunate enough to attend a lecture with best-selling author and circuit speaker Seth Godin
The Takeover: How Social Media Changed Hip-Hop
ShareAs Hip-hop artists continues to embrace social networks via Twitter, Myspace, Facebook etc… we are seeing its effect on the entire industry. Whether you’ve witnessed Twitter ignited beefs or are entertained by their $50,000 video game battles, Hip-hop artists and social networks have established extremely lucrative relationships. Agents, managers, producers, and publicists are investing a [...]
Google Buzz: 3 Pros, 3 Cons
ShareGoogle Buzz, the latest social media organizer from uber-powerful Google was introduced yesterday amid mixed feelings and doubts of its relevancy. Some argue that Buzz is a bit too dry and “uncool” for social media. Others believe Buzz has the potential to kill off Twitter. Honestly I wouldn’t know. I’m one of the few (or [...]
Cool Idea: Inventing Your Job