What’s the next big thing? That’s what many business owners, marketers and industry execs ask themselves on a daily basis. As we continue to learn and discover new ways to spot trends, we must understand that their isn’t some surifire formula or static experiment that will reveal what’s next to come. The science of spotting [...]
Does Social Media convert to a higher ROI? Social Media Marketing consultants get this questions all the time. The answer ultimately depends on your campaign and strategies, but for the most part, yes! A couple days ago I talked about the importance of brand loyalty and it’s potential to increase ROI for any company. Well, [...]
Yesterday, I was reading an interesting article in Forbes about “Inventing Your Next Job” and taking back control of your job search. In the article, writer Jerome Young, explains how finding a job in this economy is becoming more and more difficult. However, his answer to this dilemma is what sparked my interest. He talked [...]
Finding the next big thing in Social Media is no easy task. Companies are spending millions and millions of dollars on Social Media in the hopes of capitalizing on trends, strategies and popular memes. The advantage we have as Generation Y’ers is the ability to make or break the trends. The power we have in [...]
When looking at Social Media Marketing, it is sometimes difficult to identify the major elements that can benefit your company. Some automatically think Twitter and Facebook optimization are the keys to successful marketing tactics, but I look at them more as tools. Social Media Marketing encompasses a wealth of different approaches, strategies, and techniques that [...]
One concept that grabbed my attention yesterday at a breakout session during Gravity Summit was the idea of quality over quantity in Social Media. Often times, we as social media professionals get hung up on the numbers. The amount of followers or fans can often be the metrics of success in Social Media valuations. But [...]
Gravity Summit 2010 is finally here and will be taking place today at UCLA. Focused on “bridging the gap between Social Media Marketing tools and the business community, Gravity Summit provides business owners, marketing professionals and executives “actionable knowledge that will have an impact on their marketing objectives.” Sponsored by Mazda, Mashable, LA Clippers and [...]
Depending on your initial goals, social media success can be based on a number of different areas and outcomes. For small businesses, one might look to a site like Yelp and work towards higher ratings and reviews. For larger corporations like Nordstrom, some may find success in customer satisfaction. Either way quantifying social media success [...]
As you all know, social media continues to break all the traditional rules in marketing and emphasizes the importance of brands interacting with their consumers. Larger companies, such as Mazda, understand that most of their demographic is young, internet savvy and find most of their news on sites like Digg. If this is the case, [...]
Last Thursday, I was fortunate enough to attend a lecture with best-selling author and circuit speaker Seth Godin
"Rise to the Top"
